My Marie Gold, My Startup marketing campaign changed and launched to empower Indian homemakers to pursue their economic independence and entrepreneurship goals. Britannia’s Marie Gold, a 60+ yr old preferred logo of homemakers and 3rd biggest biscuit logo in India, introduced the ten winners of its inaugural My Marie Gold, My Startup campaign. The initiative was launched to empower Indian homemakers to pursue their monetary independence and entrepreneurship dreams, and it noticed more than 1 million candidates from November through February. A sum of Rs 10 lakh for each change was presented to the ten winners.
Following weeks of deliberation, culling through the scores of applications, the Britannia Marie Gold team named forty-two finalists from throughout the. These finalists were flown to Bengaluru to receive business steering from Pallavi Gupta, COO of famous North Indian restaurant Mast Kalandar, Aarti Mohan, Co-founder at Sattva, and Lavanya Nalli, Vice Chairman of Nalli, to name some, and pitch their commercial enterprise concept to an eminent jury which covered reporters, marketers, and Britannia executives.
Ali Harris Shere, VP – of Marketing, Britannia Industries Ltd., stated, “This campaign, which specializes in empowering homemakers in a real and meaningful way, has become a first of its kind for Britannia Marie Gold. After years spent mastering this key demographic, we saw an attitude shift wherein homemakers had been searching out greater fulfillment out of doors of the house. We are thrilled to announce the winners, who we hope will go on to build corporations to not only be a monetary boost to their households but also have a fine impact on their local economies.”Here is the listing of winners:
Umaparameswari G is a fifty three-yr-vintage homemaker from Coimbatore. Umaparameswari can no longer complete her number one education; however, she desires to start her own dry coconut manufacturing commercial enterprise, highlighting coconut oil’s advantages. Sneha Kumanduri is a 37-12 months-vintage homemaker from Bengaluru. With a B.A. in education and experience as an H.R. executive, Sneha desires to launch a hand-crafted skin and hair product line that uses organic ingredients. She also plans to employ girls and women who belong to decreased income groups, imparting them flexible working hours.
Kasthuri Rajavel is a 23-12 months-vintage homemaker from Namakkal who has finished her B.A. in English and is presently in her second year of B.Ed. Kasthuri has diagnosed a market possibility in her community – a lack of lassi shops. Rather than create milk delivery to promote neighborhood tea stores, she believes offering clients in her area is a huge possibility. Anita Balasaheb Hore is a 34-12 months-antique homemaker living in Pune. Anita wants to help aid her circle of relatives by beginning a sun product corporation in her village. She hopes to educate her community about the advantages of sun strength so that the ones residing in villages can access mild electricity. Anita believes that this may assist children in furthering their schooling and support farmers who want to work and water their crops after dark and during strength outages.
Vijayan Sahoo is a 36-year-old homemaker from Bhubaneshwar who is skilled in sewing and tailoring. With almost five years of experience, Vijayan believes that stitching is a tremendous way to educate the illiterate. With the 10-lakh price cash, she thinks she should purchase machinery to educate up to 50 students right now, teaching them a skillset so one can allow them to aid themselves. Asha Khanna is an isanasixty-eight-year-old widowed mom of three who lives in Delhi. Asha is usually a passionate domestic cook, taking orders from her family contributors and buddies. Asha sees an opportunity to cater to young, busy moms and impart healthy home cooking to their households. Under the call “Nani Ki Rasoi,” she would like to educate the more youthful generation to present humans increasingly with a taste of a healthy circle of relatives’ relatives. Dilip Pawar is a 31-12 months-vintage homemaker from Pune. A postgraduate from a reputed University, Darshana desires to launch her own biscuit-making organization. She wants to create a deal that is nutritious and healthy. Swagata Saha is a 36-12 months-old homemaker from Kolkata. Previously a trainer, Swagata paused her career as soon as she had her first infant. She sees an opportunity to deliver a health center to her network as there may be a marketplace gap. While each person is busy with speedy-paced paintings and school schedules, she believes fitness will assist men, girls, boys, and girls live healthfully.
Dipti Krushnarao Kulkarni is a 32-year-old homemaker from Baramati. With an Economics MA, Dipti would like to launch a meal production enterprise for products that include Bhajani Chakli, Kurdai, Multi-Grain Chips, and momore.
Lalita Pravin Patil is a 35-year-old vintage homemaker from Mumbai. A science graduate, Lalita desires to begin her own restaurant enterprise with a unique topic called ‘Angan,’ which means the distance in the home’s front. Lalita hopes to bring the eating experience of a house in her domestic village to lifestyles—a unique promoting proposition.
