The My Marie Gold, My Startup marketing campaign changed into launched to empower Indian homemakers to pursue their goals of economic independence and entrepreneurship
Britannia’s Marie Gold, a 60+ yr old preferred logo of homemakers and 3rd biggest biscuit logo in India, introduced the 10 winners of its inaugural My Marie Gold, My Startup campaign. The initiative, which was launched to empower Indian homemakers to pursue their dreams of monetary independence and entrepreneurship, noticed greater than 1 million candidates from November thru February. A sum of Rs 10 lakh each changed into presented to the ten winners.
Following weeks of deliberation, culling thru the scores of applications, the Britannia Marie Gold team named forty-two finalists from throughout us of a. These finalists were flown to Bengaluru to receive business steering from Pallavi Gupta, COO of famous North Indian restaurant Mast Kalandar, Aarti Mohan, Co-founder at Sattva and Lavanya Nalli, Vice Chairman of Nalli, to name some and pitch their commercial enterprise concept to an eminent jury which covered reporters, marketers, and Britannia executives.
Ali Harris Shere, VP – Marketing, Britannia Industries Ltd., stated, “This campaign, which specializes in empowering homemakers in a real and meaningful way, become a first of its kind for Britannia Marie Gold. After years spent mastering this key demographic, we saw an attitude shift wherein homemakers had been searching out greater fulfillment out of doors of the house. We are thrilled to announce the winners who we hope will go on to build corporations as a way to not handiest be a monetary boost to their households however will even offer a fine impact to their local economies.”
Here is the listing of winners:
Umaparameswari G is a fifty three-yr-vintage homemaker from Coimbatore. Umaparameswari changed into no longer capable to complete her personal number one education however has desires of starting her personal business. She has plans to start her very own dry coconut manufacturing commercial enterprise, spreading attention of coconut oil’s advantages.
Sneha Kumanduri is a 37-12 months-vintage homemaker from Bengaluru. Holding a BA in Education and experience working as an HR executive, Sneha desires to launch a hand-crafted skin and hair product line the use of organic ingredients. She additionally has plans to employ girls and women who belong to decrease income groups, imparting them flexible working hours.
Kasthuri Rajavel is a 23-12 months-vintage homemaker from Namakkal who has finished her B.A, in English and is presently in her second year of B.Ed. Kasthuri has diagnosed a market possibility in her community – a lack of lassi shops. Rather than create milk deliver to promote to neighborhood tea stores, she believes there is a huge possibility to offer clients in her area with a new enjoy — lassi.
Anita Balasaheb Hore is a 34-12 months-antique homemaker living in Pune. Anita wants to help aid her circle of relatives by means of beginning a sun product corporation in her village. She hopes to educate her community about the advantages of sun strength so that the ones residing in villages have access to mild and electricity. Anita believes that this may assist children further their schooling and support farmers who want to work and water their crops after dark and/or in the course of strength outages.
Vijayan Sahoo is a 36-year-old homemaker from Bhubaneshwar who has been skilled in sewing and tailoring. With almost 5 years of experience, Vijayan believes that stitching is a tremendous manner to educate the illiterate society. With the 10-lakh price cash, she believes she should purchase machinery to educate up to 50 students right now, teaching them a skillset so one can allow them to aid themselves.
Asha Khanna is a sixty eight-yr-antique widowed mom of three who lives in Delhi. Asha has usually been a passionate domestic cook, taking orders from own family contributors and buddies. Asha sees an opportunity to cater to young, busy moms with the aid of imparting healthy home cooking to their households. Under the call “Nani Ki Rasoi,” she would like to additionally educate the more youthful generation to present increasingly humans a taste of healthful circle of relatives food.
Darshana Dilip Pawar is a 31-12 months-vintage homemaker from Pune. A postgraduate from a reputed University, Darshana has desires of launching her very own biscuit making organization. She wants to create a deal with that is nutritious and healthy.
Swagata Saha is a 36-12 months-old homemaker from Kolkata. Previously a trainer, Swagata paused her career as soon as she had her first infant. She sees an opportunity to deliver a health center to her network as currently, there may be a marketplace gap. While each person’s busy with speedy-paced paintings and school schedules, she believes fitness will assist men, girls, boys, and girls live healthfully.
Dipti Krushnarao Kulkarni is a 32-yr-old homemaker from Baramati. With an MA in Economics, Dipti would really like to launch a meals production enterprise for products which include Bhajani Chakli, Kurdai, Multi-Grain Chips and greater.
Lalita Pravin Patil is a 35-year-vintage homemaker from Mumbai. A science graduate, Lalita desires to begin her very own restaurant enterprise with a unique topic referred to as ‘Angan’ which means the distance in the front of the home. Lalita hopes to carry to lifestyles the eating experience of a home in her domestic village – a completely unique promoting proposition.